Iconic football club Bayer 04 Leverkusen’s 2023/24 season was one for the history books. It became the first Bundesliga team to play an entire season without a loss, and went 51 games unbeaten across all competitions (including the DFB-Pokal, aka German Cup) – setting a European record. 

Throughout its incredible run, Leverkusen’s social media team kept fans engaged by sharing not only on-field highlights and special moments, but also entertaining, behind-the-scenes content and participating in viral trends.

However, quickly and comprehensively reflecting Leverkusen’s remarkable achievements across its social media and YouTube channels was a time-consuming task. On average, three-and-a-half hours of footage is captured every match day, and team members had to manually take notes and then roll back through the recordings to clip highlights.

To help manage this workload, Bayer 04 began to use AI-powered solutions from Moments Lab.

“With the match day and the production day, it was one whole day of creating highlights from 90 minutes of football. Since we started using Moments Lab, the process of an entire day of searching for the highlights of a match day is gone,” said Robin Klütsch, senior visual designer at Bayer 04.

“Moments Lab helps us to find relevant content quicker and tell untold stories,” added Alexander Hartmann, head of innovation at the club.

“It’s simply the time factor with Moments Lab, we find everything we want in seconds,” added Klütsch. “You can spend more time in post production than searching for the video you need. Since using Moments Lab, the process of an entire day searching for the highlights of a matchday is gone.”