BCE has announced a strategic partnership with Embrace to integrate Pulse-IT as the orchestration layer of its Media-as-a-Service (MaaS) platform. This new capability strengthens the platform’s ability to connect, automate and manage complex media operations, accelerating the deployment of customer solutions while enhancing efficiency across the media supply chain.
BCE’s MaaS platform enables media organisations to activate the services and applications they need — such as remote commentary, live streaming, cloud playout, MAM or secure file exchange — through a flexible cloud-based platform. BCE manages the integrations, infrastructure, platform evolution and operational complexity, allowing customers to focus on creating and delivering content.
As MaaS environments rely on multiple interconnected applications, orchestrating how they interact is essential to ensure smooth and efficient operations. From ingest and metadata enrichment to transcoding, clipping, playout, archiving and distribution, every step of the media supply chain must work seamlessly together. By bringing these services into a unified ecosystem, BCE enables greater agility, faster deployment and streamlined media operations for its customers.
By integrating Embrace’s Pulse-IT, BCE adds the orchestration layer that connects services, coordinates operations and automates processes across its MaaS ecosystem. Acting as the operational backbone of the platform, Pulse-IT orchestrates interactions between applications, automates complex media operations and intelligently routes exceptions to operators whenever human intervention is required.
“Pulse-IT enhances the orchestration capabilities of our Media-as-a-Service platform, allowing us to further leverage its potential. It enables us to automate increasingly sophisticated workflows, connect technologies seamlessly and deliver scalable solutions more quickly, while keeping operations simple for our customers,” said Florence Diers, product director at BCEPulse-IT enables BCE to orchestrate both its own applications and third-party solutions across the MaaS ecosystem, allowing media operations to span multiple technologies while centrally coordinated. Its open API-first architecture simplifies integrations and allows the platform to continuously evolve as new services and capabilities are introduced.
With visual workflow design, real-time monitoring and operational oversight, BCE teams can rapidly configure, deploy and supervise customer operations. By operating these workflows on behalf of its customers, BCE delivers end-to-end visibility, greater operational control and faster deployment of new media services.
The integration also strengthens BCE’s sovereign cloud strategy by providing an orchestration layer built on an open European technology ecosystem, supporting the company’s long-term vision for secure; resilient and sovereign media services.
“BCE doesn’t just deploy technology, they operate it. That’s what makes this partnership so compelling. Pulse-IT gives their teams the ability to adapt and supervise media operations as customer needs evolve, while remaining true to BCE’s vision of an open and sovereign European media platform,” said Julien Gachot, CEO, Embrace.
“This partnership strengthens our ability to rapidly deliver tailored solutions to our customers. By connecting the different building blocks of our MaaS ecosystem, we can accelerate deployment, improve operational efficiency and continue expanding the platform to meet future needs,” added Stéphane Gerard, engineering & integration director at BCE.
