Bedrock and Eluvio to demonstrate streaming platform integration at IBC 2024
Streaming platform Bedrock and Eluvio have struck a new strategic agreement to bring streaming video technology to broadcasters and entertainment companies across Europe.
In the joint effort, Bedrock will leverage the Eluvio Content Fabric, including ultra-low-latency, secure, and cost-effective video streaming at scale, for live and on-demand monetisation, with AI discovery, tamper-proof content, and end-to-end analytics.
Bedrock is a media-tech venture, formed as a JV between M6 and RTL Group. It creates and operates streaming platforms for leading media companies across AVOD, SVOD and hybrid business models.
Bedrock delivers on-demand video, linear channels, and live sports for more than 45 million users in Europe.
The Eluvio Content Fabric is a next-generation content distribution and storage protocol for the delivery and monetisation of premium video and digital media. It provides fast, efficient, tamper-proof streaming and download, AI discovery, and monetisation of any digital media content at scale.
Companies and creators whose content experiences have been powered by Eluvio include Amazon Studios/MGM, Dolly Parton, European Professional Club Rugby, FOX, SONY Pictures, Telstra, UEFA, Warner Bros., WWE, and others.
“At Bedrock, we are dedicated to continuously innovating to elevate the streaming experiences for our media and entertainment customers across Europe, and that’s the driving force behind our new strategic collaboration with Eluvio,” said Jonas Engwall, CEO of Bedrock.
“By combining Bedrock’s extensive reach and deep expertise with Eluvio’s next-gen capabilities, we hope to establish a new benchmark for how our customers can efficiently manage, deliver, and monetize premium video content to their audiences.”
Michelle Munson, chief executive and co-founder of Eluvio, added: “Bedrock is Europe’s premiere streaming tech company, and we’re thrilled for them to leverage the Content Fabric to bring this level of innovation to their customers.
“The Content Fabric aims to solve the fundamental challenges of video delivery over the Internet – including distribution, monetization, provenance, and authenticity. By integrating the Fabric under Bedrock’s market-leading platform, together we bring broadcasters and entertainment companies a superior video streaming capability that is both substantially more cost effective and future proof for a generation.”
At IBC, Bedrock and Eluvio will demonstrate the integration of Bedrock’s streaming platform using the Eluvio Content Fabric Casablanca Release.
Eluvio and Bedrock will demonstrate their joint capabilities in Eluvio’s stand in Hall 8.MS5 and Eluvio’s stand in the AI Tech Zone in Hall 14. Bedrock’s stand is located in Hall 5 stand C78. Eluvio’s co-founders will speak and demonstrate the integration from 1pm-2pm on Friday, September 13 and Saturday, September 14 at Eluvio’s stand in Hall 8.MS5.
In addition, Michelle Munson will speak on the AI Tech Stage from 3:15 pm-3:45 pm on Saturday, September 14. On Sunday, September 15, Ms. Munson will also participate in the IBC Accelerator Project Presentation: “Design Weapons Fight Against Disinformation” from 10:45-11:45 am on the Innovation Stage in Hall 3.