Bild Studios invests in the latest disguise flagship hardware

Bild, a London-based visual engineering studio, has invested in the new gx 2c hardware from disguise, adding to the company’s existing fleet of disguise servers.

With this latest investment, Bild is hoping to further explore xR shows and interactive installations as well as serving as a solid master server for technically demanding shows.

Said David Bajt, co-founder at Bild:“We see now more than ever that there is an increasing need for real-time content and interactivity in production design, opening up huge possibilities for replacing traditional pre-rendered content.”

“The requirements for higher resolutions and added photo-realism are increasing, and for that, we simply need hardware that can handle these growing demands, in combination with using disguise’s existing software features,” he added.

Continuing, Bajt said: “The gx 2c hardware, combined with the disguise software is the only server that can handle the increasing demand for high-quality real time content with a fully developed software workflow.”

The studio is responsible for live experiences such as The Opening Ceremony for the Pakistan Super League, where 50 minutes of augmented reality (AR) graphics replaced traditional pre-rendered content that usually is mapped onto projection surfaces or LED screens inside the venue.

Founders Bajt and Rowan Pitts have been working with disguise for over 10 years, delivering hundreds of software training sessions globally, while also using the technology on some of their most ambitious projects.

Originally part of United Visual Artists, David and Rowan have been among some of the earliest adopters of the disguise technology, having worked together on projects such as the Red Hot Chilli Peppers Tour in 2011, Coachella 2011, Coldplay’s ‘Sky Full of Stars’ music video, before finally opening their own consulting studios in 2014.

“We’ve always put a lot of effort and detail into the pre-production, where precise system designs and creative content workflows are developed. We see ourselves living in the great world between tech and cutting edge visual design, advising people and companies from both technical and creative backgrounds,” Bajt said.