Borussia Dortmund deploys Supponor Air in first DFL outing

Supponor, SportFive and Borussia Dortmund have confirmed the first commercial deployment of Supponor Air in the German territory.

This key milestone took place during the Borussia Dortmund vs RB Leipzig match. Supponor Air is the only software-based virtual advertising solution which has secured league-wide approval by the Deutsche Fussball Liga (DFL).

SportFive and Supponor have been partners since 2017 in Germany having collaborated to launch the first use of virtual advertising in the German Bundesliga in partnership with Borussia Dortmund.

Mario Lucan, executive director product management at SportFive Germany, explained: “With the new Supponor Air technology, we are taking virtual advertising to the next level. It makes the use of virtual advertising even easier and more attractive for rightsholders and sponsors. Together with our partners Borussia Dortmund and Supponor, we are very pleased to be the first to offer computer-based virtual advertising in the Bundesliga.”

Massimo Magrì, managing director Europe at Supponor, said: “We are extremely proud to have launched Supponor Air for the German market together with our long-standing partner SportFive and top club Borussia Dortmund. Thanks to the league-wide approval by the DFL, Supponor Air is now available to all Bundesliga clubs in all conditions, including for different weather conditions and kick-off times. Because of its operational efficiencies and subsequent cost savings, Supponor Air is accessible to any club on the market.”