Brightcove appoints new CMO and CRO, creates COO position
Brightcove has made two additions to its executive leadership team and created a new COO role. Kathy Klingler has been appointed chief marketing officer (CMO), and Jim Norton has been named chief revenue officer (CRO), effective 8 January 2024. Additionally, Brightcove’s current chief strategy and corporate development officer, David Beck, is taking on an expanded role as chief operating officer (COO).
“With the addition of Kathy and Jim and the evolution of David’s role, our world-class executive leadership team is poised to continue to deliver for our global customer base and drive innovation across our business,” said Brightcove CEO Marc DeBevoise. “Each of them brings an invaluable skill set from across the media, enterprise and SaaS industries that will play a key role in our continued growth and further establish Brightcove as the world’s most trusted streaming technology company.”
As CMO, Klingler will be responsible for developing and executing a global marketing strategy that leverages data, insights, creativity and connectivity to drive growth, boost brand awareness, increase customer acquisition and expand customer loyalty. She brings a record of global success to Brightcove, having previously held senior marketing leadership roles at large enterprise organisations in varying sectors, including Blue Cross Blue Shield of MA, Santander Bank, KPMG, Fidelity Investments, John Hancock, Kaplan Higher Education and cybersecurity software company Rapid7.
“I am thrilled to join Brightcove to continue its unparalleled leadership in the streaming technology space,” said Klingler. “Throughout my career, I’ve prioritised crafting compelling strategies that connect with people and drive tangible results. I look forward to advancing that work with my new colleagues as we chart our company’s promising future.”
As CRO, Norton will be responsible for Brightcove’s revenue organisation, including managing global sales and customer success, and driving and executing the company’s go-to-market strategy. Norton brings over 20 years of sales leadership experience in media, advertising, SaaS and marketing technology at leading companies such as Condé Nast, AOL/Verizon, Google, Tribune Broadcasting and Flowcode.
“Throughout my career, I’ve had the opportunity to work across various verticals and sectors on a global scale. Brightcove represents the perfect intersection of all that I have been working towards, and I can’t think of a better fit,” said Norton. “I’m enthusiastic about joining this exceptional leadership team and leveraging our heritage as the world’s most trusted streaming company as we grow global sales and revenue generation.”
Beck has served as chief strategy and corporate development officer and interim CMO. In addition to his current role, he has assumed new and expanded responsibilities as COO. His responsibilities include corporate development and strategy, technology and channel partnerships, data engineering, strategy and analytics, revenue and marketing operations, and ad monetisation. He will be focused on advancing the execution of Brightcove’s strategy, driving operational excellence, fostering greater cross-functional collaboration throughout the organisation, and leading growth and operational transformation initiatives.