Broadcom Collaborates with Globosat, Elemental on Ultra HD Broadcast of 2014 World Cup
Broadcom Corporation has enabled live Ultra HD satellite broadcast of the 2014 World Cup in collaboration with Globosat, a multichannel cable and satellite TV service in Brazil, and Elemental, a supplier of software-defined video solutions for multiscreen content delivery. The special live broadcast of the final three matches of the World Cup, made available by Globosat to selected subscribers and Pay-TV operators in Brazil, demonstrates growing interest in Ultra HD technology, which can deliver 4X the resolution of traditional 1080p60 HD displays.
The special broadcast is the first to deliver market-leading Ultra HD (4k) display resolution speeds of 60 frames per second (4Kp60), which provides 2x the speeds of current displays for fluid, life-like movement and includes a 10-bit Rec 2020 color standard to deliver deeper, richer color gradation. The combination of improved picture quality and color clarity is ideal for live-action viewing such as major sporting events and in-home theatrical content.
“Our collaboration with Globosat and Elemental to bring a live Ultra HD broadcast of the World Cup to viewers validates the demand for Ultra HD in 2014 and beyond,” said Rich Nelson, Broadcom Senior Vice President of Marketing, Broadband Communications Group. “This underscores the value of Broadcom’s innovative silicon to deliver the highest picture quality and ultimate viewing experience to home viewers globally.”
“Globosat leads the Brazilian pay-TV segment with high quality programming, including live action sporting events, and we are excited to deliver a live Ultra HD broadcast of the World Cup games,” said Roberto Primo, CTO of Globosat. “Broadcasting the World Cup in 4k resolution is an important part of our effort to contribute to the evolution of the TV viewing experience in Brazil. Partnering with Pay-TV operators that share this goal also allows us to deliver Ultra HD to an even wider viewer audience in the future.”
“We are proud to support Globosat and to work with Broadcom in supporting the World Cup with a whole new level of sports fan experiences, thanks to this historic 4k HEVC satellite transmission,” said Keith Wymbs, Chief Marketing Officer for Elemental Technologies. “Globosat is setting the pace with 4k and its innovative OTT and TV Everywhere services. The reliability and video quality available with Elemental video processing and Broadcom decoding will be there every step of the way.”
Broadcom, Globosat and Elemental Demonstration Details
- Broadcom, Elemental and Globosat have deployed an end-to-end 4K HEVC workflow
- Satellite uplink and signal receiving systems provided by Globosat
- Decoding provided by Broadcom’s flagship video decoder system-on-a-chip (SoC) with high efficiency video codec (HEVC) compression, 60 fame-per-second resolution and 10-bit color standard
- Encoding provided by Elemental Live video encoders
- Recording and display provided by 4K digital cinema cameras for playback on commercial 4K TVs
Broadcom’s BCM7445 Ultra HD SoC is currently in volume production.