England star Alex Oxlade-Chamberlain is to feature in TV adverts for BT Sport, as well as appearing as a regular guest. Alex, nicknamed The Ox, will be one of the current players at the forefront of BT’s marketing campaigns to promote BT Sport, which will show 38 live Premier League games a season for three years starting this August.
The Ox has agreed to act as an ambassador for the next three years. He is the second current Premier League star to join the BT Sport lineup, following Gareth Bale, who recently signed as a BT Ambassador and to also star in TV ads.
As well as the rights to show 38 live games a season from the Barclays Premier League, including 18 of the top picks, BT Sport has also secured the rights to live top tier matches from Serie A in Italy, Ligue 1 in France, Brasileiro in Brazil and Major League Soccer in the USA. In addition, BT’s acquisition of ESPN’s TV channels business in the UK and Ireland will bring the rights to show live games for the FA Cup, Scottish Premier League, Europa League and the German Bundesliga.
BT Sport will also show up to 69 live rugby union games a season from the Aviva Premiership, whilst a recent deal with the Women’s Tennis Association (WTA) will mean that it screens up to 800 hours of live tennis, including the TEBBNP Paribas WTA Championships.
