BT TV announces pricing for UHD sports channel

BT has revealed details of its new BT TV Ultra HD package, which includes Europe’s first live sports Ultra HD (4K) channel, BT Sport Ultra HD, and the company’s new BT TV Ultra HD set top box. The new channel will launch with its first live broadcast being the FA Community Shield match at Wembley on August 2 between Chelsea and Arsenal followed by the first game of the Barclays Premier League season with Manchester United taking on Tottenham Hotspur at Old Trafford on Saturday, August 8.

Other live events will be shown throughout the season, including games from the UEFA Champions League, Barclays Premier League, FA Cup, Aviva Premiership Rugby and MotoGP. The picture quality of Ultra HD with four times the detail of HD will be the star of BT’s top TV package, Entertainment Ultra HD. The package includes BT’s new 1TB Ultra HD YouView+ set top box giving 600 SD or 250 HD hours of storage and 47 premium channels including entertainment, documentary and lifestyle channels with 13 in HD and the BT Sport Pack with all of the UEFA Champions League and Europe’s first Ultra HD channel, all for £15 a month. It also comes with a voucher for up to £500 off an LG 4K UHD TV.

Delia Bushell, managing director of BT TV and BT Sport, said: “The best way to watch BT Sport is with BT TV. BT Sport Ultra HD is the next step in high definition TV and provides a truly cinematic viewing experience and is available only on BT TV. The BT Sport Ultra HD channel will bring you closer to the action than ever before. The picture quality is absolutely amazing – it’s four times the detail of today’s high definition TV. We are proud to be innovating and leading the UK TV market with our Entertainment Ultra HD package which offers customers the best in premium TV.”