BTV Post makes inaugural order for Snell Alchemist On Demand

BTV Post has placed the first order for Alchemist On Demand (OD), the new software-only version of Snell’s Alchemist Ph.C-HD standards converter. BTV Post and its sister company, Electric Sky, will use Alchemist OD to convert an extensive and varied catalogue of premium content so that they can deliver titles on all platforms and in all territories at every possible frame rate and size.

“We are proud to be the first company to invest in Snell’s new conversion software,” says Jon Lee, the chief technical officer for BTV Post. “BTV Post has been an unrivaled expert in frame-rate conversion for many years, and Snell’s flagship Alchemist has always been at the heart of its workflows. Today, a full 90 percent of BTV Post conversions begin, reside, or end in the digital file domain, and throughout extensive testing, the Alchemist OD conversion solution has demonstrated that it can provide unparalleled quality and breathtaking results in this realm.”

“Alchemist OD makes it easy to bring frame-rate conversion seamlessly into file-based workflows,” says Robert Rowe, chief technology officer at Snell. “The solution supports a wide range of content standards and provides the best results the first time and every time for all variety of demanding content. As a result, companies such as BTV Post and Electric Sky can confidently leverage valuable content to its best possible advantage in markets around the globe.”