BVE show undertakes rebrand for 2017 event
BVE has undergone an extensive rebrand to reflect the latest technologies and creative experiences that will shape the future of broadcast, connected media, production, post, live production and AV systems integration. BVE 2017 will take place from 28th February to 2nd March 2017 at ExCeL London.
BVE says it recognises that the entertainment and media industry continues to converge with adjacent creative industries, most recently with the introduction of VR and AR. The new branding is aimed at reflecting the cutting edge, immersive, modern and fluid stance the broadcast industry is adopting, signifying BVE’s constant evolution alongside the shared needs of visitors, exhibitors and partners.
BVE will also continue its commitment to expansion into the Pro AV and live entertainment technology sectors, as well as representing the connected media, branded content and immersive tech worlds through key partnerships and insightful content in the theatres.
In addition to the new branding, BVE has implemented various new features to improve the overall BVE experience. Launching this year is the ‘BVE Meeting Service’, matching visitors’ product interests with exhibitors, allowing a streamlined and focused selling and buying approach. The new service will be available on the BVE website and accessible through the BVE app, which has made a return for 2017. Both exhibitors and visitors will be able to plan their days, access content and news, take part in discussions and make use of a useful messaging feature. Additional new elements of the show will be revealed in the coming weeks.