Caretta Research’s Caretta Portal, a database for buying, selling and marketing broadcast and media technology, now offers free access to key platform features, connecting buyers and sellers in the media and technology space.

With open access to Caretta Portal, Caretta Research aims to help even more media professionals access valuable insights in order to make informed decisions in these fast-paced markets.

Caretta Portal offers technology buyers and vendors insights into the broadcast and media technology, pro AV, ad tech and sports industries – collectively worth over $2 trillion, including $1.7 trillion in consumer media and access service revenue and $140 billion in sport revenue, alongside $160 billion spent on advertising technology and $90 billion spent on media technology.

Users visiting this comprehensive digital platform can search for unique company profiles, monitor key industry trends and gain a deeper understanding of the market. By offering open access to useful key features, Caretta Research supports professionals to make better technology decisions, reduce risk, save time and optimise their strategy.

“This is a unique opportunity for professionals in the media and broadcast industry to explore valuable insights simply by visiting Caretta Portal,” said Andrew Young, product director at Caretta Research. “Over 10,000 companies and growing have individual profiles on Caretta Portal. It will become the de facto starting point for anyone serious about buying or selling into the media and technology markets.”

Users can also upgrade their access to unlock even more information, including market sizing and granular data for vendors, buyers, products and deployments. Dozens of leading technology vendors and buyers are using full access to Caretta Portal to inform product and go-to-market strategy and identify addressable markets and competitor market shares.