Amdocs has been selected by Israel’s Cellcom to bring compelling new digital content to Cellcom TV viewers through Amdocs’ Vubiquity platform.
Vubiquity holds relationships with hundreds of content creators and distributors around the globe, bringing together the latest releases from major studios, leading independents, library classics and a host of genre-based categories.
Under the newly extended agreement with Cellcom, Vubiquity will provide a full suite of content acquisition, curation, marketing and content management services – ensuring Cellcom TV viewers have access to best-in-class linear and video-on-demand content choices as part of a personalised digital experience.
“Cellcom TV provides our customers with the best content experience, with a rich on-demand service offering the most wanted movies and series, in addition to our Cellcom Live service,” said Dafna Agassi Bar, chief marketing officer at Cellcom. “Renewing and strengthening our collaboration with Amdocs supports our vision of giving our viewers a truly world-class experience.”
“We’re delighted to build on our relationship with Cellcom and continue to bring compelling new content to its customers,” said Anthony Goonetilleke, group president of technology and head of strategy at Amdocs. “As streaming competition intensifies, this agreement exemplifies how Amdocs can enable service providers to create a personalised and differentiated digital offering.”
