Cesare Camparada joins Media Links as head of market development for EMEA

Media Links has appointed Cesare Camparada as head of market development for EMEA. In his new position, Camparada’s focus will be to work with existing clients, expand the company’s partner network and build the Media Links business across the region.

Camparada joins Media Links with over two decades of expertise in the broadcast and media technology industry. He has spent his career building businesses achieving profitable market growth, working in various roles as a system architect and market development manager, and helping to deliver high-value solutions to broadcasters, television media and service providers around the world.

“Cesare’s extensive connections within the media industry will make a significant contribution to Media Links’ presence in Europe, the Middle East and Africa,” said Al Nuñez, president, of Media Links. “His passion, dedication and reputation are a driving force for our expansion, and the timing of his appointment is critical as the adoption of media over IP solutions and our footprint continues to grow in the region.”

Camparada said: “Media Links has garnered great respect for its team, products and services, and I’m excited to join the group. They are an organisation and recognised brand known for their pioneering efforts in media transport technology. This is an especially fitting time for me to come on board, supporting the launch of the Xscend platform, Media Link’s new IP media gateway. I look forward to building the company’s reach in EMEA, assessing and devising new strategies, and identifying new opportunities for growth.”