Championship club Bristol City extends StreamAMG deal

English Football League (EFL) club Bristol City has signed a new long-term agreement with StreamAMG for the provision of online streaming services.

City, part of the Bristol Sport group, have been StreamAMG clients since 2017. The club uses MediaPlatform and CloudPay for the broadcasts of their EFL Championship games which are made available to UK and international audiences.

The club, whose online product is branded as Robins TV, has now added StreamAMG’s advanced distribution platform CloudMatrix and the StreamPlay fixture management system.

Under the agreement, the wider Bristol Sport group has also acquired rights to use StreamAMG’s technology.

As well as Bristol City (men and women), the group consists of Premiership Rugby sides Bristol Bears (men & women); Bristol Flyers Basketball and Ashton Gate Stadium.

StreamAMG chief executive Hugo Sharman said: “Bristol City are a club which puts a lot of effort into presenting first-class content and we’re very pleased to be extending our relationship.

“Robins TV has been seeing record numbers, especially since the return of football behind closed doors; both the club and ourselves have been delighted with the platform’s performance. This provides a strong foundation for the future.

“We also look forward to working closely with the wider Bristol Sport group and the ecosystem of partners supporting their considerable digital ambitions.”

Group head of communications at Bristol Sport, Lisa Knights added: “StreamAMG has consistently proven to deliver a robust and first-class streaming platform. Their personalised account management style means that it always feels like a collaborative approach in trying to provide the best service possible to our fans.

“This has been a partnership which has evolved over a number of years and I’m looking forward to expanding it further across our sporting group.”

Bristol City is one of the clubs that opted out of the EFL’s central iFollow service in order to provide their own streaming platform.

The others are Birmingham City, Cardiff City, Charlton Athletic, Derby County, Forest Green Rovers, Fulham, Hull City, Leeds United, Leyton Orient, Middlesbrough, QPR, Salford City, Stoke City, Sunderland, Swansea City and Wigan Athletic.

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