ChyronHego launches three new brands
ChyronHego has launched three new corporate brands – Chyron, Hego and Tracab – that respectively provide professional broadcast products, professional live broadcast services, and collegiate and professional coaching tools.
The three new brands will operate under the ChyronHego senior leadership team and the company’s existing customers will enjoy ongoing sales, support and development for the current ChyronHego product portfolio.
ChyronHego chief executive officer Ariel Garcia commented: “Our launch of Chyron, Hego and Tracab is exciting not only because we are reclaiming the renowned ‘Chyron’ name, but also because these discrete brands allow us to be even more agile in addressing the requirements of specific markets.”
Though faced with a pandemic, ChyronHego continued to grow in 2020, and in January 2021 began with a corporate recapitalisation, led by Apollo Investment Corporation. To leverage these achievements and continue to grow, each brand begins 2021 focusing on its market segment, with customer-centric support and customer-driven development.
Chyron: professional broadcast-grade products – Chyron will continue to serve professional broadcast across multiple verticals, including news, sports and other entities that require broadcast-grade graphics, data management, content management, MOS integration and control.
Hego: professional live broadcast services – Hego renews its commitment to providing broadcast services, including equipment and experienced personnel qualified to work with Chyron and other vendors’ equipment.
Tracab: coaching tools – Tracab serves professional and collegiate athletic coaches and leagues with a product portfolio that includes Tracab (player-tracking data) and Coach Paint (illustrated replay and virtual player lineups as a coaching tool).
“We have a lot of great things brewing and look forward to sharing these very soon,” added Garcia. “Following this rebrand announcement, our customers can look forward to new products and innovations throughout the coming year.”