As one of one the world’s largest multinational media conglomerates Warner Bros. Discovery (WBD) distributes TV channels globally, a process that depends heavily on reliable network solutions.
The broadcaster has television service provider affiliates across Sweden, Finland, Norway, Denmark, and Ireland that distribute its channels, such as HBO, TNT, and Discovery, as well as local free-to-air channels, to regional consumers.
For WBD’s affiliates, it’s essential that the quality of these channels remains high, with minimal downtime, to ensure a high level of consumer satisfaction, something that depends on the resilience of its network solution. So, to increase reliability, WBD decided that it was time to migrate its distribution network and began working with Cingularity in 2023.
The process began with a stringent review of WBD’s requirements, as well as its present distribution system with its affiliate TV service providers. This led to the decision to opt for Net Insight Trust Boundary as the solution of choice.
Cingularity then extended WBD’s network infrastructure, connecting the affiliate locations with its own core network. Cingularity’s network has nodes across the globe, which meant that WBD could easily leverage it for the distribution of its channel packages to the Nordic countries and Ireland.
The connection process included sending teams to install all necessary equipment at five strategic hubs (across all five countries). Throughout the process, Cingularity emphasised reliability. The network is quadruply resilient and includes four physical paths at each site to minimise overlap and ensure high reliability.
After a rigorous testing period, the solution went live and the new network is proving to be highly reliable, with few downtimes and consistent high-quality delivery of channels.
By including four physical paths at each site, Cingualrity and WBD designed the network to be continuously up, ensuring that it has a nearly constant uptime.
Not only was this well-received by WBD but also by its affiliate channels, who were directly answerable to paid consumers and for whom reliability was essential.
