Civolution gets in sync
With CES set to start in Vegas next week, Civolution is trailing its new realtime content triggering service which enables synchronized ad delivery to second screen applications by leveraging the company’s extensive broadcast monitoring infrastructure of more than 1700 TV channels worldwide.
Civolution’s newest offering for second screen and smart TV application providers, as well as social TV platforms, is a server-side content triggering service that provides realtime recognition of broadcast content such as advertisements, movies, TV series, music etc. By automatically notifying application providers in realtime of what content is airing on which channel, the service allows for the synchronization of value-added functionality such as content-specific background information, hyperlinks, and synchronized social newsfeeds, all within the developer’s second screen or smart TV applications. The application provider can thereby offer users a more powerful and engaging TV-synchronized experience.
“In addition, the service enables application providers to work more deeply with advertising agencies and brands to further monetize their app platforms,” says the company. “Through Civolution’s realtime ad identification and triggering service, to be demonstrated at CES, synchronized ads or ad-interactivity can be delivered to second screens, extending the advertising experience over multiple screens in a synchronized manner.”
The new content-triggering service complements Civolution’s SyncNow second screen synchronization system. Upon client-based identification through audio watermarking or fingerprinting, the SyncNow product enables identification and synchronization between broadcast, on-demand or recorded television content and interactive applications on devices such as a tablets, smartphones or laptops. Additionally, Civolution is providing automatic content recognition technology for integration with smart TVs, enabling all the value-adding opportunities of SyncNow on the larger main screen of the TV set itself. Adding the new server-side content-triggering service allows for a perfect balance between functionality and scalability over hundreds of TV channels and many millions of consumer devices. CES marks the introduction of the solution’s new brand name SyncNow, replacing the previous title, VideoSync.