Civolution lets Red Bull quantify wings

Red Bull has chosen the Civolution Teletrax – Television Monitoring system to measure the TV reach of its typically high-octane live event coverage including Red Bull Crashed Ice (a combination of ice hockey, downhill skating and boardercross, if you must know) Red Bull X-Fighters and Red Bull Cliff Diving World Series.

“I’m delighted that Red Bull, one of the most dynamic and innovative companies, has chosen Civolution to monitor this year’s broadcast coverage of its key live events,’’ says Andy Nobbs, Chief Commercial Officer at Civolution. “Civolution’s Teletrax monitoring solution provides meaningful broadcast intelligence helping our clients to accurately measure the television reach and performance. It enables Red Bull to obtain quality tracking data about when and where the live events are aired on television worldwide. The solution integrates well in television production workflows and the online results make it easy to obtain rapid tracking results and make analysis. It is a proven powerful tool that enables our clients to measure the effectiveness of their campaigns and brand marketing activities.”