Claire Hungate to guest chair IBC2019 content steering group
Brave Bison CEO Claire Hungate has accepted the role of guest chair of the IBC2019 content steering group (CSG), a collection of industry experts and thought leaders including BBC Studios, Google, Endemol Shine Group and Discovery.
Hungate’s successful broadcast career includes being managing director of UK production company Wall to Wall, and part of the team that sold the company to AIM listed production Group Shed Media PLC in 2007.
She was fundamental in de-listing Shed from AIM by virtue of an MBO backed by Warner Bros. At the time of Warner Bros taking full ownership of Shed in 2014, she became CEO of the newly created entity, Warner Bros TV Production UK. Now, as CEO of Brave Bison, Hungate is driving her vision to evolve the firm from a social agency to an end-to-end strategy, production and distribution business that creates ‘content with purpose’.
The new relationships she is developing, includes a collaboration with Chinese conglomerate Tencent, providing content to the company, via six channels across multiple genres, giving Brave Bison access to over 1.5 billion Chinese viewers.
“I am looking forward to adding my blend of television and digital experience to the IBC Content Steering Group this year,” said Hungate. “Bringing together leaders from a range of disciplines and companies, we start from the basis that the best content engages an audience emotionally and prompts them to share with others.
“The challenge for the content industry is meeting the audience’s expectations in how it engages with content, and how to drive the audience to brands and platforms,” she continued. “How, when and where is that engagement taking place? How do we as industry leaders push forward strategic innovation? That is our goal for IBC this year: that we bring together a diverse range of voices to address the challenges and initiate huge future opportunities at the show in September.”