Clubber TV engages Magnifi for highlights capture in both hurling and Gaelic football

Ireland’s Clubber TV will be utilising Magnifi, an AI-powered highlight generation platform, for coverage of its sports.

As part of this engagement, the platform will use Magnifi to capture sport highlights, which will then be published to its social channels on Twitter/X, Facebook, Instagram and TikTok. With Magnifi, Clubber TV can auto-generate clips for some of its key sports, such as hurling, camogie and Gaelic football using sport-specific metatags.

The AI-powered solutions by Magnifi can very efficiently be used with tags like ‘Puckouts won/lost’ or ‘turnover’ and auto-generate clips of those actions in hurling/camogie and Gaelic football respectively. Highlights are created much faster than the traditional method of sifting through footage and manually identifying and cutting highlights.

This speed aligns with Clubber TV’s mandate as a platform for live and on-demand sports.

“At Clubber TV, we already deliver the best live and on-demand sports to Irish fans, whenever and wherever they desire. With this in mind, it only makes sense for us to also prioritise speed and convenience when providing highlights from those games. With Magnifi, we can now publish highlights with the same level of efficiency,” said Jimmy Doyle, founder and CEO of Clubber TV.

While Magnifi already works with major teams, franchises and leagues in sports such as basketball, football and baseball, its engagement with Clubber TV marks its first use case for hurling/camogie and Gaelic football.

These sports are deeply ingrained into Irish sporting culture. Hurling is one of the world’s oldest field games and its national championship in Ireland draws substantial crowds. Gaelic football, for its part, has competitions at the local, county and national levels, and has gained traction in many other countries around the world through the Gaelic Athletic Association (GAA).

“As sports deeply loved by Irish fans, hurling/camogie and Gaelic football already enjoy widespread viewership. We look forward to enhancing highlights from these sports through Magnifi. By doing so, we can provide fans with the content they need, and Clubber TV in growing the reach and revenue of their coverage,” said Vinayak Shrivastava, CEO of Magnifi.