Professional video and broadcast solutions provider CVP has appointed Lars Bruhse as head of broadcast for the DACH (Germany, Austria and Switzerland) region.

CVP said the appointment further reinforces its commitment to expanding local capability and expertise across key European markets.

In his new role, Bruhse will lead CVP’s broadcast division in Germany, supporting continued European growth and strengthening engagement with key customers across the region.

“Germany is a strategically important market for CVP as we continue to expand across Europe. Lars’ experience and deep industry relationships will enhance our ability to support customers locally, ensuring faster response times, closer collaboration, and easier access to the expertise and solutions they rely on,” said René van der Reiden, managing director, CVP Europe.

Bruhse brings more than 20 years of experience across broadcast, media technology, and professional production environments. He has held senior commercial and key account leadership roles throughout his career, with a consistent focus on strategic account development, long-term client partnerships, and revenue growth within the broadcast sector.

Prior to joining CVP, Bruhse served as Senior Key Account Manager at Teltec AG, where he was responsible for managing strategic broadcast and event sector accounts, developing sales strategies, and strengthening key customer relationships.

He previously spent nearly a decade at BPM Broadcast & Professional Media GmbH in senior commercial roles, leading major accounts and complex contract negotiations across the professional media industry.

Earlier in his career, Lars held positions at Wellen+Nöthen GmbH (later Qvest Media GmbH), itV, and Video Data Handels GmbH / nextGen GmbH, building extensive experience in broadcast technology sales, customer acquisition, and market development.