Dalet, Tieto join forces for MAM and production offering
Dalet Digital Media Systems, a leading provider of MAM solutions software and services for content producers, has announced a partnership deal with Tieto, the largest Nordic IT services company. This joint enterprise will create an innovative cloud-based MAM and production offering for publishing and broadcasting companies.
Raoul Cospen, director of marketing and business development at Dalet, comments: “This initiative of two forward-thinking organisations will bring tangible benefits to both large and small media operations. Customers in the publishing business and those in the broadcast industry will be able to take advantage of the technological progress of the cloud without incurring significant upfront capital expenditures. In today’s converging media world, where organisations are handling all types of text, image, video and complex assets, it makes complete business sense to manage them all within a single system.”
The Dalet MAM system will be installed within Tieto’s shared private cloud platform. Tieto media cloud platform enables users to manage daily requirements within the Tieto cloud environment; there are options for local ingest, uploading content over the cloud and indexing with contextual and time-coded metadata. And with payment based on usage alone, customers can readily see – and therefore, manage the real server costs.
“Tieto media cloud platform provides customers with the ability to exploit new business opportunities to the fullest, while decreasing costs,” says Petteri Räsänen of Tieto’s media business development. “It saves time and removes inefficiencies associated with managing services from several sources that may operate under diverse management systems. Added value is realised as Tieto also provides the durable infrastructure to securely manage the customers’ data center. When you couple that with the flexibility and tools offered by Dalet Media Life, you get a system that is operationally effective and highly cost-effective. We anticipate that our customers will see their costs reduced, and with the easier sharing of content, they can actually monetise their content by taking advantage of the system’s multiplatform delivery functionality.”
Central to the services on offer is Dalet Media Life, a versatile, MAM-based solution designed to manage a variety of workflows simultaneously. With modular toolsets that can be employed as needed, Media Life can be used for program preparation, production asset management and multimedia archives. Easy-to-use desktop tools incorporated within Media Life allow authorized users to search, access and share content across different departments. Prep-editing tools for logging, indexing, rough-cut production and storyboarding using content from any source in a matter of moments are included. Media Life also interfaces with typical Non Linear Editing (NLE) systems through Dalet Xtend.
The Dalet MAM workflow engine drives many back office processes in the combined system such as automated transcoding, automated QC, and accelerated file transfers and content delivery to multiple device platforms.
The combined Tieto Media Cloud Services/Dalet Media Life offering allows customers to exploit new Cloud technologies while realising better management of their resources – in terms of media assets, human, technical and financial capital – to achieve the maximum potential. The services will be offered to customers in the Nordic countries.