Dejero confirms new distributor for APAC region
Dejero has chosen Ideal Systems as its distributor for the Asia-Pacific (APAC) region. Ideal Systems will represent Dejero’s LIVE+ Platform of simple-to-use mobile transmitters, servers, software and cloud services from its offices in Hong Kong, China, Taiwan, India, Japan, Singapore, Thailand, Indonesia and Malaysia.
“At Ideal Systems, we are always on the lookout for technologies that can deliver cost efficiencies to our customers without impinging on quality of service. Dejero greatly simplifies broadcasting from remote locations with high-reliability products,” said Fintan McKiernan, CEO, Ideal Systems, Southeast Asia. “Since many of Ideal Systems’ largest clients are heavily focused on news and sports broadcasting, adding the LIVE+ Platform from Dejero is a natural extension of our existing business.”
One of Asia’s largest systems integrators, Ideal Systems has designed and built some of the region’s largest news studios. As Dejero’s partner, Ideal Systems will promote the LIVE+ Platform’s role in helping address Asian broadcasters’ biggest challenges, including the requirement to increase localised live TV production to meet the demand for more local and regional news content. Another catalyst in the demand for Dejero solutions is the rapid rollout of 4G services by Asian telcos, which is offering increased bandwidth and driving down the cost of bonded cellular transmissions compared to traditional satellite or microwave approaches.
“With its broad reach across the APAC region, 25-year track record of service, and deep understanding of the complex dynamics driving the Asian broadcast market, Ideal Systems is truly the ‘ideal’ partner for us to accelerate our growth in Asia,” said Brian Cram, CEO, Dejero. “Ideal’s extensive footprint means we’re able to reach customers across Asia through a single network of regional offices for sales, service and support. The explosion in local news and sports broadcasting throughout Asia, coupled with Ideal’s expert representation, offers a great opportunity for Dejero to further establish itself in this exciting and dynamic region.”