Deltatre acquires Massive Interactive
Deltatre has entered into a definitive agreement to acquire Massive Interactive, an OTT software company. Combined, these entities are claimed to be the largest independent OTT solution provider in the world.
The move builds on Deltatre’s record year, adding another capability to its overall technology suite of services. It adds deeper operations in Asia and the South Pacific and expands the company into the entertainment industry. deal is subject to customary approvals.
Massive’s user interface and audience engagement technology add a valuable new dimension to Deltatre as end-user-experience (UX) has become a resource for digital media growth. Massive will operate as a division of Deltatre which will have 18 offices worldwide, and nearly 1000 full-time staff, at close.
Massive’s UX management console, ‘AXIS’, underpins sports and entertainment OTT streaming services for the BBC Worldwide, Bell Media, Channel 5, Telecine, Sony Pictures Television, DR and numerous other high-profile clients. It is a valuable addition to ‘Amplify’, Deltatre’s OTT platform. Amplify is currently serving the ATP’s Tennis TV, NFL Game Pass Europe, Juventus Pass, FINA TV, and several others.
“This shift to OTT is accelerating throughout the world, and the ability to customise individual viewing experiences and create genuine consumer engagement is vital to the movement. Massive’s next-generation user interface and audience engagement software are proven to drive ARPU,” said Giampiero Rinaudo, Deltatre co-founder and CEO.
“The acquisition strengthens our leadership positions and expands us both globally and into important growth areas. Massive is a brilliant company and a fine addition for Deltatre.”
“Deltatre is one of the most prominent and experienced technology companies in the world of live sport and therefore the ideal partner to help accelerate our global growth strategy,” said Ron Downey, Massive co-founder, and CEO. “The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services.”