Deltatre extends Blackbird cloud editing deal for another 12 months

Deltatre is to continue using Forbidden Technologies’ cloud video platform Blackbird to create sports clips and highlights for a further twelve months, it has been announced.

Deltatre uses Blackbird for the fast turn-around of long and short-form game highlights and clips for a wide range of sports including rugby, cycling and athletics.

Once clipped, edited and enriched, game highlights are distributed to social, mobile, web, OTT and on-demand platforms.

Deltatre runs Blackbird on the Microsoft Azure cloud platform with users able to edit, manage and distribute content collaboratively from North America and Europe, all through a browser using even if there is limited bandwidth.

Blackbird has been used by Deltatre for its highlights and clipping work on a contractual basis since July 2017. The previous two-year deal was worth £100,000.

Deltatre chief technology officer Jon Hanford described the Blackbird platform as being “best-of-breed in the space” and a “natural partner for a company like Deltatre that is obsessed with maximizing fan engagement.”

Forbidden CEO, Ian McDonough said the extension “demonstrates the power and agility of Blackbird when rapidly delivering high-quality content to fans across multiple online channels.”

Deltatre provides digital and broadcast services to the sports market, working with both rights owners and rights holders.


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