Deltatre hires Nielsen Sports executive Max Barnett as strategy & design unit growth accelerates 

Deltatre has hired Max Barnett as its strategy & design commercial strategy lead. An experienced sports media, data and technology leader, Barnett joins from Nielsen Sports, where he spent close to eight years in several leadership roles.

Most recently he headed up strategic consulting and fan research for the organisation, working with US sports organisations, broadcasters and brands. Previously, he served for four years as global head of digital at Repucom, prior to its acquisition by Nielsen. Barnett also serves as a mentor in various global sports tech communities.

At Deltatre, Barnett will assume responsibility for advising new and existing clients on commercial strategy, identifying data-driven ROI across the fan ecosystem. He will be based in London and will report to Pete Burns, VP, strategy and design at Deltatre.

Welcoming Barnett to Deltatre, Derek Ellis, president, strategy & design, Deltatre, said: “Max’s experience and expertise in assisting rights owners, sponsors and media organisations to build strategies which capitalise on changing consumer demand will be crucial to our future growth plans.

“We continue to build on the positive momentum strategy & design has attained over the past year, working with global sports organisations on growth strategies, including; vision definition and alignment, idea inception, market viability, audience research, strategy planning and revenue modelling.”

Barnett said: “I’m delighted to join Deltatre, after a year in which it has added some of the biggest names in sports and entertainment to its client roster. It’s so exciting to be joining the strategy & design unit. The company and young unit has unrivalled experience and expertise, and I’m looking forward to bringing that knowledge and understanding to better serve our clients, new and old.”

Deltatre’s strategy & design unit has experienced considerable growth in 2021. Notably, it has worked closely with FIVB defining the value proposition, feasibility, rollout plan, operational impacts and commercial strategy of a direct-to-consumer ecosystem for Volleyball World. It also collaborated with Rogers Sports & Media on its next-generation mobile experience. Deltatre’s strategy team works independently from the technical service teams.