Deluxe acquires mediapeers

Deluxe, a global innovator offering comprehensive creative, media, distribution, and asset-management solutions for media and entertainment, has acquired mediapeers, a leading B2B cloud software provider that enables content owners to market and sell their movie and television assets more efficiently and effectively to the global market.

Clients of mediapeers include major studios such as Lionsgate and MGM, as well as television producers and distributors such as FremantleMedia and Global Screen.

“For some time, mediapeers has been a recognized segment leader and we are excited to integrate it into Deluxe’s array of media services,” said Rob Seidel, executive vice president and general manager of Deluxe Media, a Burbank-based unit of Deluxe Entertainment Services Group. “We look forward to integrating mediapeers within DL3 and offering its rich set of features to our customers.”

Key benefits of mediapeers include a rich set of features that enable an immersive content discovery and screening experience, fully customizable front-ends for each content owner, streamlined interface to view and download collateral assets, security features that protect content assets, increased opportunities for monetizing content, a deep set of transaction analytics, and lower overall administrative and distribution costs.

Launched in 2007 and based in Berlin, mediapeers developed a robust cloud solution that is used by thousands of sales and acquisition executives on a daily basis. The diversified licensing company Telepool and the independent rights management company Fintage House, who backed mediapeers since 2010, sold their stake in this transaction.

Deluxe will integrate the mediapeers platform into its end-to-end digital supply chain system, DL3, which is a shorthand reference to the tagline: Deluxe Library—Create, Manage and Market.

DL3’s capabilities include the creation and management of a broad set of supply chain assets including closed captions, subtitles, foreign audio tracks, portal and broadcaster deliveries, Blu-ray and DVD product, and a range of support services. The mediapeers solution will be rebranded as the DL3 Media Store and integrated with the other components of the DL3 platform.

Moritz Viehweger, co-founder and managing director of mediapeers GmbH, said he is excited to see the mediapeers platform come into the Deluxe fold.

“Deluxe is clearly the technology leader in the industry with an incredible network, trusted brand and great team. We could not have hoped for a better home,” Viehweger said.

“This move makes sense for mediapeers, for Deluxe, and for existing and prospective customers of our unique cloud platform,” mediapeers co-founder and managing director Holger Hendel said.


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