disguise launches three Extended Reality stages
disguise, a platform for creatives and technologists to create and deliver visual experiences, has launched three Extended Reality (xR) stages in its London, Los Angeles, and Hong Kong offices, providing dedicated spaces for xR innovation and customer demonstrations.
The stages are equipped with disguise’s xR solution and LED displays, cameras and camera tracking systems to ensure successful xR productions. For its London and LA stages, disguise has chosen long-term partner Roe Visual to deliver LED panels that bring high-quality visual effects to life on large display formats, creating immersive experiences for performers on stage and audiences at home.
David Morris, responsible for business development ,UK & Ireland, Roe Visual, commented: “It’s a pleasure to have partnered with disguise on this fantastic project. We are pleased to be at the forefront of the ever-popular technique of virtual production and it’s great to have a fully functioning stage in the UK. I’m sure disguise and their team of experts will make a huge success of this growing technology.”
The London stage opened in August 2020 and marked its debut with a visit from creative studio dandelion + burdock. The space affords EMEA customers the chance to visit a permanent xR installation and gives disguise the ability to stream demos to clients around the globe.
“We felt very privileged to have been the first to come and play at the disguise London xR stage,” said Nils Porrmann, technical director at dandelion + burdock. “We were very cordially received, with the appropriate safety measures in place, and our support team was amazing. We used the setup to involve and condition our creative team to an ever more complex live production environment. We believe an all-team approach leads to better expectations management and smoother deliveries.”
The Los Angeles xR stage opened last year and has already been hosting demos and running events, including a programme for Siggraph 2019 when guests filled the space to attend talks by key industry experts. The stage has also been used to prep the setup for America’s Got Talent and by Framestore VFX studio for film production.
While still under construction, the Hong Kong stage is set to launch in Q4 2020.
Fernando Kufer, chief executive officer at disguise, concluded: “Our stages will provide a space for xR innovation and support, opening up access to our user community to see and learn the xR workflow, try out content ideas and run customer demos. With our newly-launched 17.4 software release supporting completely uncompressed engine-agnostic rendering, we are solidifying our position in the market as a trusted partner for next-generation virtual production.”