Diversified partners with Grass Valley to provide path to the cloud

Diversified has joined Grass Valley’s GV Media Universe (GVMU) Advanced Channel Partner programme. The GVMU is a digitally connected community that enables media companies to combine on-premise, hybrid and public cloud technologies to build live production environments while adapting to future demands. Diversified will extend the reach of Grass Valley’s AMPP (Agile Media Processing Platform) commercial, integration and technical teams to provide media companies with a path to the cloud.

Kevin Collins, president, Diversified, said: “The media and entertainment industry has seen that cloud production is real and scalable. Now, our clients want to know how to use these new technologies, understand the complexities and realise the return on investment. Diversified and Grass Valley working together is a best of breed partnership that can guide our clients to achieve optimum results and realise the untold value that cloud-native workflows bring.”

This partnership will bring support and opportunity to GVMU and extend the availability of AMPP to Diversified’s customers.

Andrew Cross, CEO, Grass Valley, added: “The media and entertainment market is going through one of its most intense periods of change in a generation. Our mission is to lead the market in transitioning to a more flexible, cloud-based approach that empowers our customers to keep ahead of new trends, seize fresh opportunities and adopt business models that make financial sense now and into the future. Partnering with third-party companies to reach a greater pool of media companies, share resources and expertise, and integrate technologies is critical to making our mission a reality. I’m thrilled that a leading service provider like Diversified has joined our partner programme and I look forward to the innovations we’ll build together.”

Advanced channel partners have an in-depth knowledge of the GVMU and can provide additional design and technical support for customers who are new to cloud services. Diversified joins Advanced Systems Group (ASG), ES Broadcast and Logic Media Solutions as GVMU Advanced Channel Partners.