Dogus Media Group secures future viability through VPMS

With a MAM system from Arvato Systems, the Dogus Media Group, a Turkish media company headquartered in Istanbul, is taking a step forward in its evolution. Together with the Turkish systems integrator, Baran, Arvato Systems has installed and integrated the new MAM system into the company’s existing infrastructure.

Dogus Media Group is part of the Dogus Media Concern, which operates seven TV channels, several radio stations, magazines and various internet channels. To date, Dogus Media has been working primarily with proprietary systems that now no longer meet the company’s requirements for an efficient and modern MAM solution.

This has meant, on the one hand, that further development of the system and the integration of new technologies was becoming increasingly more difficult. And on the other, the media group has also been increasing its own demands on itself to meet worldwide technological standards and thus to become a technological pioneer in Turkey. “We wanted a flexible MAM system that we could easily connect to third party systems,” says Barış Özbey, CTO of Dogus Media. “This ability to connect to modern technologies will ensure our future sustainability.”

With VPMS, Arvato Systems is providing Dogus Media with a solution that can be integrated into the existing company infrastructure while supporting and optimising its internal working processes. The MAM system also provides users with a transparent overview of existing video material.

And by using EditMate, a collaborative editing solution from Arvato Systems, Dogus Media has secured a tool that can be directly connected to VPMS. The interface between the planning system OpenMedia from ANNOVA Systems and the production software ClipJOCKEY by Arvato Systems, which is already used by many customers, completes the system and flexibly covers Dogus Media’s studio production processes.