NAB 2012: DTS partnerships help improve global audio
Amongst other agreements announced at NAB with the likes of Ceton and castLabs, DTS has signed an international agreement with ATEME to integrate DTS Neural Surround technology into its TITAN range of video transcoders, enabling surround sound in the latest generation of IPTV, OTT and VOD services. This collaboration offers an end-to-end solution that allows broadcasters and service providers to deliver premium entertainment content with immersive audio into the home.
As high speed fiber and ADSL networks continue to expand in order to keep up with the growing demand, ABI Research estimates that worldwide fiber broadband subscriber numbers will more than double by 2016 to 142 million subscribers, up from 69.6 million in 2011. Consumers are increasingly using higher bandwidth services – such as IPTV, OTT & VOD services.
Leading ISP Free SAS (part of the Iliad Group) can now provide the next generation of VOD services that utilize DTS high-quality audio to deliver a superior audio experience to its Freebox subscribers. In a crowded marketplace, Free recognizes that by delivering VOD with high quality audio it can clearly differentiate its offering, and increase subscriber signup and satisfaction and reduce churn.
“ATEME and DTS are providing us with the highest quality encoded content that will drive forward our VOD service. This partnership allows us to take our home entertainment offering to the next stage,” declared Maxime Lombardini, CEO of Iliad, Free’s holding company.
“As television viewing habits evolve, we continue to respond to market trends and direct customer demand to deliver an immersive, high-quality audio experience,” noted Rémi Beaudouin, director of product marketing, ATEME. “By incorporating DTS technologies into our TITAN transcoders, we dramatically simplify broadcasters’ workflows; combining DTS high definition audio with our unrivalled video quality is now a one click process.”
DTS Neural Surround enables a seamless conversion between stereo and surround sound audio through a special capture, edit, management and delivery process, allowing broadcast production teams to preserve the integrity of the surround mix while transmitting in a stereo format at the highest possible resolution. DTS Neural Surround™ UpMix technology can output 5.1 or 7.1 multi-channel surround sound from stereo or 5.1 source material, while DTS Neural Surround™ DownMix technology can output stereo or 5.1 content from 5.1 or 7.1 multi-channel source audio. DTS Neural Surround supports legacy audio codecs, such as MPEG, and is a low latency solution that can be edited and monitored in stereo. The end result is that DTS audio solutions deliver an incredible surround sound experience, without a massive impact on broadband bandwidth.
“At DTS, we recognize the paradigm shift in how consumers are interacting with digital media content and are dedicated to partnering with innovative companies, such as ATEME, that adapt to new delivery formats in order to provide high-definition audio to consumers for brilliant streaming media, gaming and TV viewing,” said Brian Towne, executive vice president and chief operating officer of DTS, Inc.
Ceton has integrated DTS audio technology into the upcoming Ceton Echo, a next-generation Windows Media Center Extender, to offer consumers an immersive, high-definition sound experience.
“As we continue to offer innovative devices that allow consumers to make all their media available across multiple screens, we’re pleased to boast that the Ceton Echo delivers crisp, clear audio with DTS audio solutions,” said Gary Hammer, president and CEO of Ceton. “Integrating DTS audio means our customers can experience immersive audio as they enjoy live and recorded TV, listen to music, surf the Web or stream media to any TV in their home.”
With an increasing number of content creators delivering entertainment content mixed in DTS audio, this collaboration marks an effort to expand the capabilities of today’s in-home digital media consumer electronics to provide superior audio quality. As more consumers increasingly rely on central hubs to access personal digital media libraries, the Internet and TV content, they seek superior audio quality across all of their consumer electronic devices. Integration of DTS technology allows for an uncompromised, high quality surround sound by decoding DTS encoded content for two-channel stereo playback directly from a digital television or pass-through DTS bit stream to an external device such as an AV receiver or home theater system.
And lastly, DTS has also partnered with castLabs to integrate DTS audio solutions into castLabs’ UltraViolet compatible product suite. UltraViolet offers consumers breakthrough freedom and flexibility in how they watch and collect home entertainment. The first-ever end-to-end common file format tool kit—which consists of authoring tool, download service (DSP), DASH-based streaming service (LASP) and playback application—now incorporates DTS high-quality technology to deliver immersive surround sound experience.
“Together with DTS we are leading the way in digital content creation and distribution, as we continue to successfully meet the increasing demands for digital entertainment that does not compromise premium sound quality,” said Michael Stattmann, managing director at castLabs. “The UltraViolet Common File Format (CFF) is here to stay and through strategic partnerships with superior technology partners like DTS, we are enabling content providers and retailers to create and distribute superior quality CFF digital entertainment content.”
castLabs is the first company to provide an Android-based video player fully compatible with the UltraViolet CFF format. The video player’s seamless integration with DTS technology enables consumers to enjoy immersive surround sound at home and on-the-go. The UltraViolet-enabled cloud service platform developed by castLabs is tailored to the requirements of content providers and retailers, as it delivers the necessary features to enable businesses to create and stream content compliant with the UltraViolet standard. Integration of DTS technology into these tools not only enables surround sound experience on portable devices, but also supports playback in the living room, turning a portable device into a personal media center.
Brian Towne, executive vice president and chief operating officer at DTS, Inc., commented, “We’re committed to ensuring digital entertainment offers consumers the highest quality sound experience on any device and believe our collaboration with castLabs will enable content creators and retailers to deliver high-definition entertainment content with superior audio quality across multiple devices.”