Ease Live unveils Dataport AI workflow tool
Evertz company Ease Live has launched Dataport, an artificial intelligence workflow tool. According to the company, it is set to transform how video distributors design, execute, and manage complex workflows, making it significantly easier and faster to integrate interactive graphical overlays into multiple video broadcast and streaming platforms.
Ease Live Dataport is an AI workflow tool and a visual automation platform for video distributors and broadcasters, which reduces the need for manual coding with an intuitive drag-and-drop interface. It enables rapid deployment of interactive overlays across web, mobile and CTV, driving innovation in sports streaming, live events, and digital advertising. Video distributors can automate overlay deployment, ensuring seamless integration of real-time stats, polls, and sponsor graphics. Broadcasters can dynamically adjust content, such as triggering replays or updating scoreboards, while reducing operational overheads. Advertisers can insert AI-powered, contextual ad placements that sync with key moments, enabling new monetisation formats and optimising media for maximum impact. By eliminating manual inefficiencies and enabling real-time decision-making, the tool unlocks new content experiences across the screens.
“Broadcasters and streaming platforms need to innovate faster than ever, but they are often constrained by complex workflows that slow down execution,” said Kjetil Horneland, CEO of Ease Live. “Ease Live Dataport AI Workflow Tool removes these barriers, enabling them to utilise data, automate repetitive tasks and launch new interactive experiences in record time. This is a game-changer for sports leagues, broadcasters, and advertisers looking to enhance engagement, streamline operations, and unlock new revenue opportunities through ads, betting and fan engagement.”
Dataport empowers sports leagues, streaming platforms, and broadcasters to rapidly roll out interactive experiences such as real-time stats overlays, audience polls, in-game betting integrations, and dynamic ad sponsorships. This enables engagement across all devices, ensuring that fans receive immersive, real-time interactions synchronised with live sports and events.
The tool integrates natively with the Ease Live Platform, allowing customers to deploy overlays across mobile, web, and connected TVs at scale. It also supports third-party data sources like Sportradar and Stats Perform, ensuring live, data-driven interactivity without complex back-end development.