EBU partnering FIS for World Snow Day activities

The International Ski Federation (FIS) and the European Broadcasting Union (EBU) are to collaborate on promoting snow sports among young people through FIS World Snow Day, which will take place for the second time on 20 January.

FIS World Snow Day aims to promote interest in snow sports by encouraging all stakeholders in the snow industry to contribute to a special day for 4 to 14 year olds and their families on the third Sunday in January every year.

To promote the event, the EBU will make available its global Eurovision network of broadcasting capabilities and its members’ distribution channels for the showing of a promotional trailer.

The clip, which is free to broadcasters and runs at 20 or 30 seconds, is available in English, German, French, Italian, Russian and Spanish. In addition, EBU Members can add links to their online channels (internet, social media) to World Snow Day’s digital online platform: www.world-snow-day.com.

EBU head of winter sports Ingolfur Hannesson comments: “This fantastic FIS initiative fits perfectly with the mission and values of the EBU and our public service Members. We are pleased to be part of this project to encourage all families, regardless of race, religion or financial status, and in particular their children to experience the amazing world of snow sports.”