EditShare goes beyond storage at MPTS

EditShare is set to highlight its unified approach to content management at Media Production & Technology Show (15-16 May). The demonstration will show EditShare’s scalable and collaborative solutions for media across multiple premises, cloud and hybrid implementations, focusing on ease of operation and security of content.

EFS, EditShare’s media storage architecture, has now been boosted with the addition of EFS NVMe, adding the high performance, high bandwidth solid state technology as another building block. For demanding creative applications – such as DPX, OpenEXR, 4K, 8K and beyond – EFS NVMe provides throughput three times faster than previous generation SSD servers, while still being integrated with and managed by the overall EFS environment including traditional online servers, nearline storage, archives and the cloud. Attendees at MPTS will have the opportunity to experience a live demo of this technology firsthand.

MediaSilo, a video collaboration platform trusted by the biggest names in entertainment, sees enhanced review functionality, including side-by-side version comparisons, @ user mentioning, and range-based commenting to provide feedback on entire scenes. To provide protection when sharing videos for review, MediaSilo incorporates visible and forensic watermarking, dynamically inserting customisable viewer information into the file. Now MediaSilo also offers image and document watermarking, protecting non-video content including scripts, casting shots and marketing materials.

In addition, MediaSilo is now integrated with Atomos’ pioneering cloud-connected range of camera-mounted monitor-recorders, offering attendees a firsthand view of this innovative collaboration. Camera to Cloud workflows accelerate the creative process by shrinking the capture-to-edit timeframe, enabling editors to begin working on media instantly instead of waiting for hard drives or delayed file transfers. The Atomos MediaSilo integration elegantly unlocks these capabilities. Additionally, MediaSilo creates dynamic review links that automatically update as more footage is shot, providing external collaborators with one destination for feedback.

Improved security, along with more branding customisation and in-video logo watermarks are also among the enhancements for Screeners.com, the preferred press screener widely used by major studios and production companies worldwide. Reviewers will see an enhanced OTT-style experience, with improved content recommendations, watchlists and expiry notifications.

“EditShare was formed 20 years ago, and from that day to this our sole focus has been on freeing content creators to exercise their craft and not worry about the technology,” said Tara Montford, co-founder and EVP of sales at EditShare. “That still drives our developments today, and we continue to innovate as we strive for those goals. We allow open interworking with the tools users really need such as editing software; we provide the platform for truly end-to-end workflows from ingest to screeners; and we protect it all through excellent security,

“Our direction is set through a deep understanding of our clients and their needs, so events like MPTS are vital in building and maintaining those relationships.”

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