Elemental announces multiple 4K 4Charity fun run patrons
Elemental Technologies announced multiple new partners and sponsors for the industry’s first annual 4K 4Charity fun run which will take place during IBC at 7:30 a.m. Saturday 13 September, 2014 in Amsterdam. The 4K 4Charity fun run is supported by IBC.
Commemorating 2014 as a year of major 4K Ultra HD achievements across the global media and entertainment industry, the 4km (2.49-mile) race is open to all registered IBC 2014 show attendees at www.4K4Charity.com.
In addition to co-founders Elemental and Ericsson, backers of the 4K 4Charity fun run include:
- Broadband TV News (BTN) – exclusive media partner
- Microsoft – premier sponsor
- AJA Video Systems – supporting sponsor
- deltatre – supporting sponsor
- Dolby Laboratories – supporting sponsor
- DTS – supporting sponsor
- WhiteOaks – supporting sponsor
Proceeds from the 4K 4Charity fun run by corporate sponsors and individual run participants will be designated for Oxfam International, which works to end poverty and injustice by mobilizing the power of people against poverty. Additionally, run participants are encouraged to join ONE, a campaign and advocacy organization committed to the fight against extreme poverty and preventable disease.
“We are thrilled with the outpouring of support from the video industry across the global for the 4K 4Charity fun run and in particular for the support from our sponsors and partners,” said Keith Wymbs, chief marketing officer at Elemental. “Space is limited, so be sure you sign up today. This is an experience you won’t want to miss.”
The 4K 4Charity starting line is walking distance from the southeast corner of the RAI Exhibition and Conference Centre complex located at Europaplein, 1078 GZ Amsterdam, Netherlands.