Eleven appoints Marcel Mohaupt as group chief strategy officer

Eleven has announced the appointment of Marcel Mohaupt as the group’s chief strategy officer.

Mohaupt joins from European touring-car series DTM, where he was managing director. He will be responsible for leading the group’s business strategy and for driving innovation across the network.

Mohaupt commented: “Eleven’s journey over the past five and a half years has been fantastic to see. Their innovative, fan-centric approach has established them as a leading platform in markets across Europe and Asia. I look forward to contributing to the next phase of the group’s growth, as we work to build a truly global sports ecosystem in the months ahead.”

Over the past 25 years, Mohaupt has held a series of strategic and marketing roles in sports and media. He was senior media & streaming strategy advisor at FIFA, where he worked closely with Eleven’s chief executive officer Luis Vicente to champion new technologies, gaming, data, content and content distribution strategies. He enjoyed two spells with ProSiebenSat.1 Media SE, most recently as senior vice president of the German mass media company’s pay-TV division. Earlier in his career, Mohaupt spent five years as the Germany director of marketing for Twentieth Century Fox.

Luis Vicente, Eleven chief executive officer, said: “Marcel is someone I had the pleasure to work closely with in my time at FIFA. He is a proven leader in sports and media with a fantastic track record of driving sports and media businesses forwards. His experience and analytical approach will add tremendous value to Eleven as we continue to grow our offering for sports fans around the world.”

Mohaupt will begin his new role on 1 April 2021 with the move being an important step in the wider Eleven management team restructure announced in January 2021.