Eleven Sports Belgium to extend partnership with NBA

Eleven Sports Belgium is to extend its partnership with the National Basketball Association (NBA) in a new multi-year deal.

The agreement means Eleven will continue to offer Belgian fans comprehensive coverage of the NBA across its linear and digital platforms, with subscribers being able to enjoy four live games each week during the regular season, as well regular action from the playoffs and full coverage of the NBA Finals.

Eleven will also carry the NBA All-Star game each season and regular highlight shows in what will be a 360° NBA offering across Eleven’s platforms.

Guillaume Collard, managing director at Eleven Sports Belgium & Luxembourg and head of acquisitions at Eleven Group, commented: “We know how committed Belgian basketball fans are to our NBA package and we want to continue to offer them the best possible coverage of their favourite teams across all of our platforms. We’re delighted to be continuing our collaboration with the NBA in the seasons ahead.”

Elsa Memmi, NBA EME vice president, global media distribution, added: “We are very pleased to extend our collaboration with Eleven Sports. NBA fans in Belgium will continue to enjoy localised NBA programming tipping off tomorrow with what promises to be a thrilling matchup between the Lakers versus Miami Heat in the 2020 NBA Finals.”

The collaboration is the latest in a series of new rights deals announced by Eleven in Belgium, extending its partnership with the NFL earlier this month and the launch of its ‘Home of Belgian football’ offering, launched in the summer of 2020.