Ericsson content delivery solutions out in force for NBC Olympics
Ericsson is providing its video contribution and distribution systems to NBC Olympics.
Ericsson will provide a range of its video processing solutions and advanced modular receivers, enabling NBC Olympics to deliver high quality, reliable HD broadcast to millions of American viewers.
“The Olympic Winter Games is a global phenomenon and one of the most significant sporting events in the calendar,” said Dr. Giles Wilson, Head of TV Compression, Ericsson. ”Ericsson has a strong heritage in delivering next generation solutions for content acquisition, exchange and distribution, and we are very proud that we will once again play a crucial role in enabling NBC Olympics to bring the true Olympic experience in the highest possible quality to viewers across America. This agreement further demonstrates our ongoing commitment to delivering best-in-class compression solutions and services.”
NBC Olympics will also benefit from Ericsson’s specialist engineers, who, in addition to assisting with equipment/system set-up, will also be onsite 24/7 to provide multisite support for the event.
“Events like the Olympic Winter Games create an indelible impression on sports fans and we are committed to delivering a TV experience which resonates with the viewer. Therefore, it is imperative that this critical content is delivered to our viewers reliably and with the best picture quality possible,” said David Mazza, Senior Vice President, Engineering, NBC Olympics. “We are very pleased to be working once again with Ericsson, as their technology provides excellent picture quality at a highly efficient bit rate.”
For 20 years, Ericsson has led the way in the development of pioneering, advanced video compression technology solutions, bringing the next generation of TV experiences to consumers. Ericsson encoding solutions were used by NBC Olympics for the 2012 London Games, 2010 Vancouver Winter Games, the 2008 Beijing Games and the 2006 Winter Olympics from Torino, Italy.