ERR Estonia selects Avid to modernise its news workflows

Estonia’s national public broadcaster, ERR, has invested in a story-centric news workflow based on Avid MediaCentral. Further, with the adoption of MediaCentral | UX, the cloud-based web front-end for MediaCentral, ERR’s teams have become more collaborative and efficient, with the ability to deliver compelling programming faster for three Estonian and Russian TV channels.

Estonia’s largest broadcaster needed to modernise its news studios’ outdated infrastructure to successfully compete in the current media landscape. It also needed a centralised approach to news creation, analysis, archiving and graphics, and the ability to deliver UHD content. As a member of Avid’s preeminent customer community for more than 20 years, ERR turned to Avid and its partners, Hannu Pro and TVC, to modernise its news, graphics and studio workflows.

“Avid understands how the market is changing and offered the most comprehensive and tightly integrated solution that allows us to address the challenges and demands of contemporary broadcasting,” said Jaanus Lillenberg, ICT Director, ERR. “With MediaCentral we have a reliable, state-of-the-art workflow with modern news, graphics, and studio solutions that enable us to engage viewers with a visually appealing look for our TV channels.”

Avid worked closely with ERR, Hannu Pro and TVC to create a customised solution that includes Maestro | TD Control for displaying large-scale high-resolution graphics on video walls, triggered by Maestro I Designer. Avid MediaCentral | UX provides a single, easy-to-use interface for fast, collaborative media production leveraging MediaCentral | Production Management  and MediaCentral | Asset Management modules, and the MediaCentral | Newsroom Management module from any device including mobile devices.

ERR has also implemented MediaCentral | Ingest to orchestrate file-based workflows, the Avid AirSpeed | 5500 video server, and several Avid Media Composer suites for nonlinear editing.