ESPN Feeds In-Progress, Post-Match Highlights to Google Search

ESPN-produced in-progress and post-match highlights from ESPN FC and live matches on WatchESPN for the 2014 FIFA World Cup will be featured on Google for relevant game, team, and tournament searches. With this new integration, searchers will be able to access links to ESPN FC for highlights right after they happen during the game across computers, smartphones and tablets.  Additionally, links to live matches on WatchESPN will be featured in search queries with the intent to watch a live World Cup match.  The agreement with ESPN marks the first fresh in-game video highlights integration for sports on Google Search.
“As befits the world’s biggest sporting event, ESPN and Google are teaming up for the first time to make ESPN FC video highlights available instantly to millions of fans and to make it easier to find live games on WatchESPN within Google Search,” says John Kosner, EVP, ESPN Digital and Print Media.  “It is the latest example of how ESPN leads the marketplace with powerful digital solutions that delight fans and excite advertisers.”

During the tournament, search results from World Cup-related queries will feature a fresh detailed timeline of match stats during the game – including goals, penalties, red cards and more – within Google Search.  Within the timeline, the biggest moments will feature companion video that users can view on shortly after they happen.  Additionally, live matches on and the WatchESPN app will be featured within searches specific to watching live World Cup matches.  Videos will be available to users of or the Google Search app located in the United States.

“We are delighted to work with ESPN to bring fans video highlights during live matches through Google Search,” said Anjali Joshi, VP, Product Management. “People come to Google for answers and information, and giving them direct access to the biggest moments throughout the World Cup tournament is a great user experience.”

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