ESPN, Orad MVP technology shortlisted for IBC Innovation Award

Orad, along with ESPN, have been nominated for an IBC2012 Innovation Award. Shortlisted for the IBC2012 Innovation Awards ‘Content Creation’ category, ESPN was selected amongst dozens of entries for its use of Orad’s MVP sports enhancement technology for their groundbreaking coverage of the 2011 Grand Slam tournaments. ESPN leveraged the enterprise graphics solution to deliver live analysis of player strengths, weaknesses, and strategy, as well as create innovative advertising opportunities for broadcasters.

“Orad is honored to be part of the nomination for the prestigious IBC2012 Innovation Awards competition,” says Avi Sharir, Orad President and CEO, Orad. “We thank ESPN for their contribution to the MVP sports enhancement technology and leading the way in broadcast innovations with Orad’s tools. ESPN’s producers and talent drive us to be the best in the marketplace.”

The IBC2012 Innovation Awards ceremony will take place on Sunday 9 September, Auditorium, RAI. The doors open at 18:15, with the ceremony kicking off at 18:30.