Estonia’s ERR selects Delta-touch for immersive football analysis
Estonian Public Broadcasting (ERR) has implemented Deltacast’s Delta-touch, an interactive presentation tool for journalists to engage their audience and fans with high-quality replays, sports graphics and football analysis in a TV studio environment. Delta-touch was used for the first time in Estonia during Euro 2020 to bring real-time augmented reality sports graphics technology to the journalist through a touchscreen or multi-tablet interface.
Alvar Tiisler, sports broadcaster at ERR, said: “We needed to acquire a live sports graphics solution for our TV studio during Euro 2020 that could be used for big tournaments and also for the Estonian League, especially for the Estonian national team games.”
The aim was to create a more dynamic studio environment, but as the team didn’t have any previous experience with broadcasting graphics for football analysis they also needed an intuitive system that could be used by non-specialists.
Tiisler added: “This tool was intended to be mostly used by external people such as analysts and ex-football players, and not the studio production team. During testing, one month before Euro 2020, we realised that it was really easy for us to implement Delta-touch in our studio. It took only a few hours to put everything in order. We acquired the tool for Euro 2020 and it was very easy to operate, to implement, to install and to use.
“People had never seen this before in Estonia. No private TV station in Estonia had ever invested in such a tool for any kind of sport before. The outcome of the Delta-touch solution was recognised by the audience. We had about 75% of people in Estonia watching the Euros! We got a lot of feedback, it was fantastic. Our Delta-touch got really famous in Estonia!”