Eurosport secures four-year Wimbledon rights deal in 11 European markets

Eurosport has agreed a new four-year deal with the All England Lawn Tennis Club (AELTC) that will see the Discovery-owned broadcaster show the Wimbledon tennis championships in 11 European markets from 2020.

The contract includes the exclusive live rights to the event in the Czech Republic and Slovakia for the first time and the renewal of agreements in Belgium, Finland, Iceland, Hungary, Netherlands, Norway, Romania, Russia and Sweden.

In 2019, Eurosport screened more than 600 matches and 250 hours of live coverage from Wimbledon in 33 markets with all courts available on Eurosport’s OTT streaming service, Eurosport Player.

Commenting on the partnership with the AELTC, which stages The Championships, Andrew Georgiou, president of Eurosport and global sports rights and sports marketing solutions, said: “Our commitment to tennis, and its fans, is further strengthened by the addition of exclusive Wimbledon coverage in Czech Republic and Slovakia and the long-term renewal in nine more markets.

“Eurosport has a proud heritage screening the greatest events on the tennis calendar, with fans recognising our experience in delivering the best storytelling told through the best experts and innovative use of technology. Recent results show that our multi-screen content strategy is driving video and streaming growth for our tennis coverage, engaging and growing audiences on all platforms and all screens.”

Mick Desmond, commercial and media director at AELTC, added: “Europe is a key market for The Championships and we are delighted that Eurosport’s exceptional coverage of Wimbledon will continue to be broadcast from 2020 onwards.”

Picture: Romania’s Simona Halep holds the Venus Rosewater Dish after winning the Ladies’ Singles at Wimbledon in 2019 (copyright: Getty Images).