Eurosport tops survey for 20th consecutive year
Eurosport has once again topped the Ipsos survey, formerly EMS, confirming it as the most widely reaching multimedia platform (TV, website and mobile) for upscale Europeans, reaching 31% of the top 20% income households across Europe each week.
The sample targets the main income earner in the top 20% income households across 21 European markets, representing approximately 52m Europeans. The survey also researched the habits of individuals within the top 3% of income earners, the C Suite group (Executive Directors at companies with over 50 employees) and Decision Markers (employees who authorise or specify purchases at their company).
According to the 2015 survey, Eurosport, a Discovery company, has swept the board in all specific target groups, also reaching the most people in the top 3% of income earners, C-Suite Executives and Decision Makers with a weekly reach of 38%, 40% and 38% respectively through combined TV and Digital platforms.
Eurosport’s TV channels – Eurosport and Eurosport 2 – also reach the largest share of people in each demographic (20.8 million of the sample group). In addition, Eurosport has the leading digital platform for households in the top 20% income bracket, reaching over 6.1m of the sample group in one month.
Other companies participating in the survey include, among others, CNN, Sky News and BBC World News. These results demonstrate Eurosport as a key destination for influential demographic groups, sought after by advertisers.