Evertz to showcase platform for content monetisation at IBC 2022

At IBC 2022, Evertz will be highlighting its evertz.io platform, a software as a service (SaaS) solution that is helping live sports, live entertainment and linear channel customers launch new channels and monetize content across a wide range of over the top (OTT), direct to consumer (DTC), connected TV and traditional broadcast distribution and streaming applications.

This platform, which will be demonstrated on stand 1.F76, uses hyper-scalable serverless microservices to offer a level of agility and flexibility that is unique to the market. With evertz.io, customers can grow, scale and launch channels with complete confidence, knowing they will only pay for the services they use. This safeguards customers by reducing time to market and helping them avoid the costs and learning curves associated with leveraging cloud native playout, streaming and digital distribution technologies.

A key feature of the evertz.io platform is evertz.io Stream, a streaming and playout SaaS service that meets the needs of OTT, DTC and Free Ad-Supported TV (FAST) services by delivering flexible hourly, daily and monthly pricing models.

evertz.io Stream provides all the features found in enterprise class broadcast playout systems, including live inputs, video and audio mixing, comprehensive multi-language captioning and subtitling and full graphics and branding capabilities. evertz.io Stream also delivers pre-built recipes for delivery of OTT and Fast TV channels to services like Roku, Samsung TV+, YouTube TV, Tubi and more. The simplicity of the evertz.io Stream and its user interface means that, in the space of a few minutes, content owners and broadcast launch services can start monetizing live and archive content across a wide range of distribution platforms.

“Today’s broadcasters need technology that allows them to quickly and easily distribute their content to any platform, anywhere in the world,” says Martin Whittaker, technical product director, MAM and automation at Evertz. “This is precisely what the evertz.io platform and evertz.io Stream deliver. Customers choosing our cutting-edge solutions can be much more creative with their distribution strategy because they have the freedom to take risks. Specialty, alternative and hyper-targeted channels that would previously have been too costly or too niche to launch can now be explored and monetised, enabling broadcasters and content creators to maximize their assets and increase revenues.”