Exterity IP video and digital signage for France’s Matmut Stadium Gerland

Matmut Stadium Gerland in Lyon, France, the home of LOU Rugby, has deployed Exterity’s IP video and digital signage solutions in order to deliver an immersive matchday experience to fans. Following a major refurbishment of the entire stadium to enable LOU Rugby fans to enjoy a Top 14 experience on match days, Matmut Stadium decided to implement an Exterity IP video and digital signage system across all public areas and hospitality suites, as well as the on-site restaurant and the shop. 

Deployed by AV specialist firm GL events Audiovisual, the Exterity full end-to-end IP video installation spans 90 screens, providing access to 42 channels and rugby TV packages, including three beIN channels, Canal + and multisport, as well as replays of the games for the team and coaches. Fans visiting the on-site restaurant La Brasserie can also watch music videos from MTV on five screens equipped with the Exterity system.

“Sports fans and corporate visitors expect their visit to our stadium to be memorable, and we wanted to give them a Top 14 experience with a tech-savvy, useful and personal touch,” said Michael Franchitti, Technical Manager at LOU Rugby. “The Exterity solutions and the work done by GL events Audiovisual enabled us to immediately use the system to make each visit unique, and we’re finding the system so flexible we keep adding new features for our guests!”

The IP video system is complemented by Exterity’s digital signage solution ArtioSign, which is used in the LOU Shop and throughout the stadium, including the VIP lounges and the event hall. Via ArtioSign, LOU Ruby offers interactive information and promotion about new merchandise, upcoming events and games, as well as the weather forecast and public transport timetables. In addition to hosting LOU Rugby, Matmut Stadium can be rented by third-party organisations looking for a unique day out. Exterity’s ArtioSign enables them to create their own signage, guaranteeing a unique and consistent branding for their guests. 

“Organisations renting Matmut Stadium want to be able to create a unique event without compromising on their brand,” said Germain Botteau, project manager at GL events Audiovisual. “Being able to achieve it can be difficult, and this is where the Exterity system is so valuable: both easy to use and highly flexible, it provides non specialists with an effective method to deliver their message in their colours and at the time they want. For a company like GL events Audiovisual, who specialises in technical services for custom events, this is a perfect addition to the sound, lightning and other solutions that turn a venue into an immersive event.”

To ensure the highest level of security, all of Exterity’s solutions have been equipped with content protection using Samsung LYNK Digital Rights Management (DRM). This guarantees that all content transmitted over Exterity’s IP video and signage solutions is fully secure at every step of the way. 

“While it is clear that visitors come for the matchday experience, content security is a must-have for any venue that wants to offer live news and entertainment over the air, and we are pleased that Matmut Stadium immediately understood the importance of content protection,” said Myriam Calaber, Europe & Mediterranean sales director at Exterity. “We are committed to offering high-quality, easy to use and efficient solutions that comply with the video industry’s requirements, and we are delighted to see such an iconic venue take content protection so seriously.”

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