Extreme E secures broadcast rights deal with Brazil’s Globo TV
Extreme E has confirmed a rights agreement with Globo TV that will see the national Brazilian channel televise its inaugural season, which gets underway early next year.
Globo is the largest broadcaster in Brazil and has the rights for the Olympic Games, World Cup, NBA and UFC.
Ali Russell, chief marketing officer at Extreme E, commented: “This partnership with Globo TV is truly exciting. Brazilians have a long standing affinity with motorsport and we believe they’ll love this new racing format which combines top teams, leading electric vehicle performance and fast-paced action, all coupled with a concern for the future of our planet.
“South America is a really important audience for our purpose driven championship, especially as host to the lungs of the planet, the Amazon, which is on the front line of the climate crisis. As the leading national broadcaster, Globo is the perfect partner to help us engage a new generation of fans to our new sport.”
Brazil is a key market for Extreme E, as the penultimate race of the opening season will be held in the Amazon rainforest in Pará, from 23-24 October 2021.
The series will see race off road electric vehicles go head-to-head in five remote locations; arctic, desert, rainforest, glacier, and coastal; which are already damaged or severely under threat of climate change.
An independent scientific committee composed of leading climate experts, including Brazilian Amazon expert Francisco Oliveira, will work alongside Extreme E to help advise the series and educate audiences on climate issues.
The agreement with Globo is the latest in a long line of broadcast partnerships already announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America) and FOX Sports (United States, Canada and the Caribbean), among a host of others.