Extreme E championship to premiere in live broadcasts across Africa in 2021
Extreme E, the electric off-road motor racing series, is set to be broadcast live across the African continent in 2021 following an agreement with The Walt Disney Company.
Extreme E’s five-race global odyssey will air live to more than 50 African countries including Kenya, Nigeria, South Africa, Senegal, Tanzania and Uganda.
The goal of Extreme E’s championship is to raise awareness of the impact that climate change and human influences are having on the severely damaged locations in which it will race, driving sustainability and inspiring action through motorsport.
Ali Russell, chief marketing officer at Extreme E, said: “We aim to make our championship accessible to as wide an audience as possible around the globe, and this deal opens the door to tens of millions of viewers across Africa – especially key as the continent will play host to one of our races in Senegal.
“Extreme E is a top-tier sporting product unlike anything else out there at the moment, and we want to share the series’ goal of driving awareness of climate change worldwide, whilst promoting battery electric vehicles and workable, sustainable solutions.”
Frank Rutten, ESPN Europe & Africa added: “Extreme E is a challenging racing expedition that aims to bring people, locations and companies together in a positive way, creating an electrifying, highly entertaining experience for viewers. We’re excited to be adding this unique and relevant sporting series to our existing portfolio to our viewers across Africa.”
The agreement with ESPN Africa is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America) and FOX Sports (United States, Canada and the Caribbean), among many others broadcasters across the globe.
Further sporting, broadcast and partnership announcements will follow in the coming weeks as Extreme E builds towards its 2021 start-date.