Extreme E to broadcast across Africa via new StarTimes partnership

Electric off-road motor racing series Extreme E is set to be broadcast live across the African continent, with the series signing-off on a three-year agreement with digital television operator StarTimes.

Extreme E’s five-race global odyssey will air live in 2021 to more than 30 African countries including Kenya, Nigeria, Cameroon and Cote d’Ivoire in English, French, Portuguese and other local languages.

The goal of Extreme E’s championship is to raise awareness of the impact that climate change and human influences are having on the severely damaged locations in which it will race, driving sustainability and inspiring action through motorsport.

Ali Russell, chief marketing officer at Extreme E, said: “Extreme E is a top-tier sporting product unlike anything else out there at the moment. Likened to Star Wars Pod Racing meets Dakar Rally, its mission is to drive awareness of climate change worldwide, whilst promoting battery electric vehicles and workable, sustainable solutions.

This broadcast partnership with StarTimes is really important for helping to share our messages across Africa, which is an integral location to the series as Senegal’s Lac Rose plays host to our Ocean stage.”

Kristen Miao, StarTimes sports director, added: “Motorsports are getting more and more popular in Africa and at the same time people are increasingly concerned about climate change issues. With Extreme E, they will see that sustainability can also mean excitement and adrenaline. We are delighted to bring this unique championship into million of homes across Africa.”

The agreement with StarTimes is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America) and FOX Sports (United States, Canada and the Caribbean) among others.